Our Company

Pricebook! is a startup that, through technology, information and education, aims to empower and support people so that they can always make the best decision when spending their money.

PriceBook! Believes that education is the main mechanism to reach a stage of financial well-being, security and prosperity. So, it has structured two programs: one, for young professionals and other, corporate, for companies’ employees.

Moreover, Pricebook! developed an App for mobile devices that works as an information system that, by reading the product’s barcode, registers and stores information such as prices and purchasing dates for fast moving consumer goods and other products such as medicines at drugstore or pet products.

This App allows users to verify at the point of sale, the price paid for products in their last purchases. With this information, users can, in every new purchase, consult the price paid for these products in the past and to compare whether or not there was a variation in prices, allowing users to always make the best purchasing decision.

Pricebook! Programs

Pricebook Program! of well-being and personal financial security for young professionals

The program aims to raise awereness among schools’ and universities’ communities to reflect on the subject of personal financial education, considering a perspective of current and future well-being and financial security.

The main pillar of the program is the lecture “Before the money runs out and the month goes on”, where concepts such as planning, choices, investments and retirement make participants to reflect on economic, financial and consumer relations in order to generate better quality of life .

Pricebook! corporate program of well-being and personal financial security

Pricebook! also has a corporate programme for public and private organizations focused on welfare and financial security aimed to their employees.

This Program raises awareness among people inside the organizations, for the importance of a healthy personal financial management and generation of an environment of prosperity.

According to a research carried out by a British company called Neyber Limited titled “DNA of financial wellbeing 2019/2020”, in the United Kingdom, the concern with personal finances is one of the biggest issues among British workers. 62% of respondents (3 out of 5 workers) considered that they are directly affected by money problems.

The APP

PRICEBOOK! is a mobile APP that seeks to help users to optimize their purchasing decisions, especially when it comes from Fast Moving Consumer Goods (FMCG), whether individual or family.

Fast Moving Consumer Goods (FMCG) are products that are sold quickly and at a relatively low cost which consumers buy on a continuous and frequent basis (daily, weekly or monthly), such as: food, beverages, cleaning supplies, personal care products, pet products and supplies in general. The APP may also be used to track prices of any other product with bar code in their packages that are relevant to the user’s need.

This mobile APP places in the palm of the user’s hand a set of information regarding the price history of a particular product / brand, identifying the last prices registered, dates and places of purchase, as well as the percentage of price variation within a certain period of time. Those information can help the consumer to make a better and more conscious buying decision. Some operational competitive advantages are: user-friendly (easy usability) and easy accessibility to price information, date and places of purchase. Its main novelty is the way to approach the problem of consumer behavior: use of information to optimize the purchase decision at the point of sale.

Competitive Advantages

Some competitive Advantages are:

User friendly App / Easy usability

Faster barcode reading function

Product library with product’s images

Access to product’s price history

Registration of perception of abusive price

Product evaluation

User rating and categorization

User friendly App / Easy usability
Faster barcode reading function
Product library with product’s images
Access to product’s price history
Registration of perception of abusive price
Product evaluation
User rating and categorization

Different from all competitors and solutions on the market, Pricebook! does not focus on the comparison of prices between points of sale, but rather on items in the shopping cart, who consumers are willing to buy for personal or family consumption. Thus, the APP is totally customized and according to the user’s consumption profile, regardless of social class, place of residence or point of sale where he/she is used to go shopping.

Functions

Barcode reading function
Identification and comparison (%) between actual price and the previous one
Identification of promotional prices
Product library with photos or product descriptions, price history, dates of registrations and comparative chart (%) of the last 5 price records
Product evaluation
User rating and categorization
Ombudsman – Users can register any perception of abusive price